![]() ![]() Google itself recommends image specific pages for your key images. To build your image sitemap for your WordPress site, simply download and activate the Image Sitemap plugin, and follow the instructions to submit the sitemap generated to Google via their webmaster tools. Establishing an image specific sitemap or inserting then proper image tags into your existing sitemap will help the search engine index your content and art and gives you more control over what gets displayed in search results and how. ![]() Google allows you to create an image specific sitemap. Keyword surrounding text image anchor text title caption a unique quality image 3. This not only helps Google, it also helps minimize bounce rates by guaranteeing that there is relevant content associated with the imageĪnother way to summarize these factors is to say that the goal is to establish a correlation chain as follows: ![]() The text surrounding the image should both contain your SEO keyword and reference the image by its caption.To minimize the bounce rate, use the image caption to provide additional clues on your image and the content of the page it resides in. Minimize bounce rates: an image that gets users to your site only to have them go back right away to their search results will impact your image ranking in a negative way.There are other factors not emphasized by Google but that would appear to make sense: to play nice with Google’s image search display structure. To summarize -the title you give to the image is vital and must be as keyword specific as possible the alt attribute comes second in importance the image must be in context and must relate to your keywords and content and the image must be adequate in terms of size (large enough to matter but not so big that it impacts load times), format (JPEG is said to be best) etc. It is useful to read the Google guidelines for proper image SEO even though most are common sense. Let s look at how we can improve your image rankings. Hopefully you will be starting from a better position, but if not -do not despair since you had company! ![]() In my case, In was shocked by the results. Find your data and know where you standįirst let’s find out how you actually rank for your key images with Google.įor your site’s Google image search performance data, go to your Google Analytics dashboard and then go to Traffic Sources > Sources > Referrals, then click on, then /imgres as shown below: If you are not doing the basics -jump to the end of the article and read the reference articles. Note that I assuming you are already doing basic image SEO such as properly populating your image title and alt tag etc. This prompted me to look into the issue of image SEO a bit further to see what could be done, and here are a few tips I picked up along the way, going from general techniques to more specific ones related to the new world of image SEO opened by Google with their January 2013 update. I recently reviewed my Google image search rankings to see how well I was doing on image search optimization and was amazed to discover that despite having hundreds of paintings, drawings or watercolors on my site, I was deriving less than 2% of the traffic to my site from image search. The new Google image search has had an extreme and negative impact on the yield of image SEO for a number of web publishers as users now access high resolution files directly from Google without visiting the image’s landing page. ![]()
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